Over the span of roughly a decade, the concept of the e-cigarette has gone from something designed as a prototype by an experimental inventor to a massive industry in which individuals from all over the world are now enjoying. With major advancements being made in e-liquid manufacture, battery life, customisation and cross-compatibility, the concept of vaping really has taken on a life of its own. As such, more and more attention continues to be heaped on the practice, exposing more individuals and entities to the concept. While year-to-year growth has been massive in and of itself, 2015 may finally be the year of vaping and electronic cigarettes on a global scale – continue reading to find out why!
Governments Are Responding
In the world of any product or service, you know you’ve made an impact when the government begins noticing. In the case of vaping supplies and e-cigarettes, governments are beginning to really notice the prevalence of the technology. Because electronic cigarettes are a disruptive technology in that they are seriously impacting revenues of a similar but outdated product, it is natural that governmental bodies begin eyeing them as a potential source of revenue and as a cause for concern. While many governments around the world have yet to enact any substantial legislation regarding e-cigarettes and vaping, it is only a matter of time before specific sales taxes are levied on the product, comparable to traditional cigarettes.
Big Tobacco Is Noticing
As we mentioned above, vaping is a disruptive technology in how it is slowly but surely draining revenue from traditional tobacco manufacturers. This trend at first was largely ignored by the tobacco companies as a fad and a gimmick, but the increased adoption of vaping technology inevitably led to worry among many of the biggest in the industry. As such, we have seen in the past year a rapid increase in the number of big tobacco-branded e-cigarette devices and product lines to hit the market. These entities are worried about what the future of nicotine may look like, and are hedging their bets accordingly. As such, this is indicative of a trend that is only set to grow from here.
Studies Are Starting to Show the Benefits
Because vaping is such a new phenomenon, it has been difficult to determine whether or not the technology truly posed any less (or more) of a risk to users than traditional smoking. The past year has seen a variety of new comprehensive studies released, as enough time has elapsed for some evaluations to be fully considered. The National Institutes of Health released a study in 2014 that stated “available evidence indicates that electronic cigarettes are by far a less harmful alternative to smoking and significant health benefits are expected in smokers who switch from tobacco to electronic cigarettes”. As more comprehensive data continues to be released and with findings showing promise in a healthier alternative to traditional cigarettes, vaping is expected only to increase in popularity.
Main Street Is Carrying Them
Five years ago, the only places you could find vaping supplies were on websites on the internet. As of today, e-cigarettes, e-liquids and a variety of other accessories can be purchased at retail shops and convenience stores in just about every city. There are even entire shops dedicated to supplying nothing but vaping equipment and supplies to the masses, as the markets in even small towns has grown enough to justify its presence. This is truly remarkable for a product and industry that had difficulty gaining prominence just a few years ago.
Regulations Are Coming
In both North America and Europe, a variety of health regulations on the products have already been handed down by their respective regulatory bodies. In the United States, the FDA is currently reviewing – but past its own deadline – for evaluating what is necessary to properly regulate the product. Many manufacturers of e-liquid have already adopted proposed bottling and labelling standards to ensure future compliance. In Europe, initially hard-line stances that were being debated have given away to softer rhetoric given new studies showing promising health improvements for traditional smokers. While there will be future regulation no matter what, the level-headed approaches that appear to be emerging indicate that the industry will not be threatened significantly by any changes in this area.
2015 promises to be a big year for e-cigarettes and vaping, and could prove to be a true breakout year where the technology becomes so disruptive that countless millions drop their “analogue” habits. Thanks to a variety of studies that show promising results for the use of e-cigarettes when compared to traditional smoking, more health professionals are embracing them. With government bodies noticing and regulatory entities easing off compared to their original positions, there will be more freedom for the industry to grow. Big tobacco is being forced to compete in the arena – an admission it has failed to suppress the technology – and even the smallest of cities now supply most, if not all, of the e-cigarette and vaping supplies people need. Due to all of this, a period of rapid growth in the vaping world is bound to begin in 2015!